Group Tours
Rich beachside history and eight distinct neighborhoods make this quintessential Southern California city an attraction all year-round. Get the best recommendations on everything from tour bus parking to restaurants to impress any client and plan the ultimate group vacation. Better yet, go green on your tour by visiting Santa Monica sustainably and learn how to travel responsibly. Creating fun group activities for parties of all sizes is easy when you plan your next tour to Santa Monica.
New Bus Loading Zones
Effective June 1, 2023, the City of Santa Monica relocated several of the Tour Bus active loading/unloading zones. There is now a dedicated zone on the Westside of Ocean Ave, among other changes, for direct and easy access to Santa Monica Place, Downtown Santa Monica and the world-famous Santa Monica Pier.
View the map and a full list of active loading/unloading zones.
Tour Bus Parking Permit Program
The City of Santa Monica, in conjunction with Santa Monica Travel & Tourism (SMTT) and Downtown Santa Monica, welcomes Tour Bus Operators to our community. The City would like to extend courtesy parking and use of designated zones within the City to Tour Bus Operators who are certified by SMTT for their contribution to the visitor industry in Santa Monica.
If you are a Tour Bus Operator interested in receiving certification and access to courtesy parking, download the application. Please email completed applications, along with at least one sample itinerary that includes Santa Monica for a minimum of four hours, to trade@santamonica.com.
Paid Bus Parking
Paid parking is currently available in Lot 4 South (2030 Barnard Way). The lot is open from sunrise to sunset and rates vary by season. Please email parking@santamonica.gov for more information.
Overnight bus parking is also available in nearby Marina del Rey. Advanced notice is required to reserve overnight parking for tour buses and oversized vehicles. More information.
Shopping Rewards Programs
Make your clients’ shopping experience in Santa Monica even better with visitor rewards programs full of special offers and discounts, motor coach incentives and much more. Learn more about the rewards incentives that are offered by Santa Monica Place.
Discover Santa Monica
Explore itineraries, local tips, hot spots and curated adventures to make sure you get the most out of your Santa Monica experience.
