16th Annual Tourism Summit
Santa Monica Travel and Tourism is pleased to invite you to the 16th Annual Tourism Summit! Secure your seat to enjoy compelling speakers, an awards ceremony and a delicious lunch while learning about what’s ahead for California and Santa Monica’s tourism industry and economy. Space is limited.
Does someone in your organization make Santa Monica unforgettable for visitors? Nominate them for the Santa Monica Thelma Parks Tourism Spirit Award!This award provides hotels, restaurants, attractions and services an opportunity to recognize exemplary performance and exceptional service by an employee in either a management or non-management position or they can be nominated by a visitor.
Event Details
When
Tuesday, June 10, 2025
8:15 a.m. – 12:00 p.m. (breakfast will be served)
Where
Regent Santa Monica Beach
1700 Ocean Ave
Santa Monica, CA 90405
Program Highlights
- Keynote speaker Caroline Beteta, President & CEO of Visit California.
- Travel forecasts & economic updates.
- International market panel featuring SMTT representatives from Australia/New Zealand, Canada, France, Germany and United Kingdom/Ireland.
- A delectable lunch at the beautiful Hotel Casa del Mar just steps away from the beach.
Thelma Parks Spirit Award Nomination
Directions
From Los Angeles International Airport (LAX)
Take the I-405 N freeway towards Santa Monica
Take I-10 W towards Santa Monica
Take exit 1A towards 4th Street/5th Street
Turn left onto 4th Street
Turn right onto Olympic Boulevard
Turn left onto Ocean Ave and the hotel will be on your right
From North of Santa Monica
Take the US-101 S freeway
Take I-405 S towards Santa Monica
Take I-10 W towards Santa Monica
Take exit 1A towards 4th Street/5th Street
Turn left onto 4th Street
Turn right onto Olympic Boulevard
Turn left onto Ocean Ave and the hotel will be on your right
From South of Santa Monica
Take the I-405 N freeway towards Santa Monica
Take I-10 W towards Santa Monica
Take exit 1A towards 4th Street/5th Street
Turn left onto 4th Street
Turn right onto Olympic Boulevard
Turn left onto Ocean Ave and the hotel will be on your right
From East of Santa Monica
Take I-10 W towards Santa Monica
Take exit 1A towards 4th Street/5th Street
Turn left onto 4th Street
Turn right onto Olympic Boulevard
Turn left onto Ocean Ave and the hotel will be on your right
Caroline Beteta, Visit California
Caroline Beteta serves as President & CEO of the industry-led Visit California, a nonprofit organization created to market California as a premier travel destination to increase the state’s share of tourism-related revenues. She simultaneously serves as a strategic advisor for the Governor’s Office of Business & Economic Development (GO-Biz). Beteta is responsible for implementing Visit California’s global marketing program on behalf of the organization’s 21,000 investors and serves as the lead spokesperson for California’s travel industry. In her tenure, she has overseen a decade of growth for California’s travel industry, peaking in 2019 with a record $144.9 billion in economic benefit to the state. She has shepherded the growth of Visit California into a global marketing franchise and helped restore travel and tourism following numerous natural and economic crises.
Caroline has received numerous awards for her creative work and leadership in the travel industry, including induction into the U.S. Travel Association’s Hall of Leaders.
Caroline holds a bachelor’s degree in International Relations from the University of California, Los Angeles and a master’s degree in Public Administration/Intergovernmental Affairs from the University of Southern California. She also completed the Stanford Graduate School of Business Executive Marketing Management Program.
Contact clientservices@santamonica.com for sponsorship opportunities to promote your business and any questions.