When

Thursday, May 2, 2024
12:00 p.m. – 2:00 p.m. (lunch will be served)

Where

Hotel Casa del Mar
1910 Ocean Way
Santa Monica, CA 90405

Program Highlights

From Los Angeles International Airport (LAX)
Take the I-405 N freeway towards Santa Monica
Take I-10 W towards Santa Monica
Take exit 1A towards 4^th Street/5^th Street
Turn left onto 4^th Street
Turn left onto Pico Boulevard
Turn left onto Ocean Way and the hotel will be on your right

From North of Santa Monica
Take the US-101 S freeway
Take I-405 S towards Santa Monica
Take I-10 W towards Santa Monica
Take exit 1A towards 4^th Street/5^th Street
Turn left onto 4^th Street
Turn left onto Pico Boulevard
Turn left onto Ocean Way and the hotel will be on your right

From South of Santa Monica
Take the I-405 N freeway towards Santa Monica
Take I-10 W towards Santa Monica
Take exit 1A towards 4^th Street/5^th Street
Turn left onto 4^th Street
Turn left onto Pico Boulevard
Turn left onto Ocean Way and the hotel will be on your right

From East of Santa Monica
Take I-10 W towards Santa Monica
Take exit 1A towards 4^th Street/5^th Street
Turn left onto 4^th Street
Turn left onto Pico Boulevard
Turn left onto Ocean Way and the hotel will be on your right

Caroline Beteta serves as President & CEO of the industry-led Visit California, a nonprofit organization created to market California as a premier travel destination to increase the state’s share of tourism-related revenues. She simultaneously serves as a strategic advisor for the Governor’s Office of Business & Economic Development (GO-Biz). Beteta is responsible for implementing Visit California’s global marketing program on behalf of the organization’s 21,000 investors and serves as the lead spokesperson for California’s travel industry. In her tenure, she has overseen a decade of growth for California’s travel industry, peaking in 2019 with a record $144.9 billion in economic benefit to the state. She has shepherded the growth of Visit California into a global marketing franchise and helped restore travel and tourism following numerous natural and economic crises.

Caroline has received numerous awards for her creative work and leadership in the travel industry, including induction into the U.S. Travel Association’s Hall of Leaders.

Caroline holds a bachelor’s degree in International Relations from the University of California, Los Angeles and a master’s degree in Public Administration/Intergovernmental Affairs from the University of Southern California. She also completed the Stanford Graduate School of Business Executive Marketing Management Program.