Pvolve

Pvolve, a rapidly growing boutique fitness franchise known for its science-based approach to functional fitness, is opening a new location in Santa Monica, California this September. Founded in 2017 by Rachel Katzman, Pvolve combines low-impact exercises with resistance-based equipment to enhance strength, mobility, posture, and balance. Actress Jennifer Aniston became a partner in 2023, praising the method as “transformational.” The new 1,900-square-foot Santa Monica studio will feature modern design, luxury amenities, innovative equipment, and a beauty bar with brands like R+Co and Public Goods. Fitness expert Paige Gilson will oversee this location as the franchise partner.