SANTA MONICA TRAVEL & TOURISM NAMES 62ABOVE MARKETING AGENCY OF RECORD
SANTA MONICA, Calif. (January 23, 2025) – Santa Monica Travel & Tourism (SMTT) has selected the full-service agency 62ABOVE as its new integrated marketing agency of record. Through this partnership, the teams will collaborate on strategic branding, paid media opportunities and creative marketing initiatives to position Santa Monica as the premier beach city in top domestic and international markets.
After a comprehensive search, the California-based destination experts were chosen for their innovative approach to reaching modern travelers and standing out from the competition with their holistic view of addressing today’s marketing challenges. With a unique connection to Southern California, the teams will work together to craft forward-thinking integrated marketing strategies that drive travelers to Santa Monica while developing strong customer connections, cultivating loyalty and building overall brand value.
“62ABOVE will play an instrumental role in further positioning Santa Monica as a world-class travel destination,” said Misti Kerns, President/CEO of SMTT. “As the travel landscape evolves and milestone anniversaries approach, including the Sesquicentennial or 150th anniversary of the founding of Santa Monica this July and the Route 66 Centennial in 2026, there are many stories for us to tell together forging deeper customer connections and delivering a more meaningful visitor journey.”
After undergoing an award-winning brand refresh in 2024 that inspires travelers from around the globe to flow against the grain, Santa Monica enters the next half of the decade with a continued commitment to building balanced demand through increasing visitation and boosting economic impact to Santa Monica.
“Santa Monica has long been a destination we have admired for its beauty and diversity of offerings that attract all types of visitors, and it’s a marketer’s dream to represent a place with so many stories to tell,” stated Jon Bailey, Chief Relationships Officer at 62ABOVE. “We’re beyond thrilled to partner with the team at Santa Monica Travel & Tourism as we encourage the world to visit this quintessential Southern California beachfront city and enjoy all it has to offer.”
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About Santa Monica Travel & Tourism
Santa Monica Travel & Tourism (SMTT) is a non-profit organization designed to increase visitor expenditures, tourism revenues and local employment opportunities through the promotion of Santa Monica as a travel destination. For more information visit santamonica.com, email info@santamonica.com, or follow SMTT on Instagram (@SeeSantaMonica), X (@GoSantaMonica) or Facebook (@VisitSantaMonica).
About 62ABOVE
62ABOVE, powered by ALHI www.ALHI.com, is a full-service marketing agency helping companies seeking creative solutions to their business challenges. Fully integrated, the company provides a wide range of in-house marketing capabilities, including creative, design, strategy, media planning and buying, public relations, social media, and digital solutions. The agency has amassed an impressive list of clients, including Qualcomm, Monterey County Convention & Visitors Bureau, Caesar’s Entertainment, Curio Collection Hotels by Hilton, Visit Santa Monica, Pacifica Host Hotels, and more. And just for the record, San Diego, where our headquarters are, sits 62 feet above sea level. For more information on who we are and how we can help, visit 62ABOVE.com and follow us on www.facebook.com/62ABOVE, www.instagram.com/_62ABOVE and www.linkedin.com/company/62ABOVE.
Media Contact
Lauren Salisbury
Vice President of Communications
