HSMAI to Honor Santa Monica Travel & Tourism with a Silver Adrian Award for Outstanding Travel Marketing
Award winners to be celebrated at in-person event in Los Angeles in February
McLean, Virginia, (NOVEMBER 15, 2022) – Santa Monica Travel & Tourism will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the JW Marriott LA Live on Thursday, February 23, 2023.
The Adrian Awards, now in their 66th year, are the largest and most prestigious competition in global travel marketing. For 2022, Adrian Awards are being presented in advertising, digital, PR/communications, and integrated campaign categories, as well as the following “focus categories”:
• Diversity, Equity & Inclusion Marketing (inclusive marketing that considers diversity in all forms);
• Recruitment Marketing (tactics used to attract and retain employees); and
• Audience Marketing on New Platforms (marketing programs on new consumer or technology channels, including TikTok, gaming, and NFTs).
Santa Monica Travel & Tourism will receive a Silver Adrian Award for its winning entry in the Public Relations/Communications Marketing Program – Consumer category.
SMTT won a Silver Award for its “I Wish I had an Extra Bedroom” program, which allows Santa Monica residents the exciting opportunity to explore their city from a visitor’s standpoint.With 23 hotels participating, locals can stay at a discounted rate and explore the city from a different perspective.
The 2022 Adrian Awards Competition adopted “The Next Great Chapter” as its theme to highlight the travel industry’s emergence from the COVID pandemic and encourage contestants to consider the opportunities and challenges that lie ahead.
“The travel industry is thriving once more and poised for new growth,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “The Adrian Awards celebrate the innovation and ingenuity that fuel our success and recognize the hospitality sales, marketing, and revenue optimization leaders whose extraordinary efforts literally ‘open the doors’ to exploration and excitement. They are writing the next great chapter of travel, and HSMAI is proud to honor them.”
The Adrian Awards Celebration is a must-attend industry event that annually attracts leading hospitality, travel, and tourism marketing executives and their agencies. Winning entries will be viewable in the winners’ gallery on the Adrian Awards website following the February 23Celebration. Visit https://adrianawards.hsmai.org/ for more information on the event and competition.
About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Instagram, HSMAI Twitter, and HSMAI YouTube.
About Santa Monica Travel & Tourism
Santa Monica Travel & Tourism (SMTT) works to strengthen our local economy by enhancing and promoting our communities as a distinctive, compelling and welcoming travel destination. For more information visit santamonica.com, email info@santamonica.com, or follow SMTT on Instagram (@SeeSantaMonica), Twitter (@GoSantaMonica) or Facebook (@VisitSantaMonica).
