Santa Monica Tourism
Santa Monica Travel & Tourism has been conducting visitor profile and economic impact studies since 1983. This research is meant to assess the economic value that tourism affords Santa Monica as a destination city.
It’s no secret that tourism is a key component of a sustainable economy in Santa Monica. Thousands of our jobs and our schools, parks, libraries, police and fire are all supported by revenue from tourism.
Visitor Profile And Economic Impact Studies
2023 Tourism By The Numbers
- 4.6M visitors came to Santa Monica.
- 1.1M visitors came to Santa Monica from outside the U.S.
- $938.1M generated by tourism to our local economy.
- 7,182 jobs supported by tourism in Santa Monica.
2022 Tourism By The Numbers
- 5.3M visitors came to Santa Monica.
- 1.1M visitors came to Santa Monica from outside the U.S.
- $961.7M generated by tourism to our local economy.
- 8,049 jobs supported by tourism in Santa Monica.
A full report for each year is also available for a cost of $600 each upon request. Please email eedwards@santamonica.com.
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