Santa Monica Travel & Tourism Accepted into Virtuoso®
Destination Marketing Organization Now Part of Exclusive Luxury Travel Network
SANTA MONICA, Calif., (April 1, 2021) – Santa Monica Travel & Tourism has been accepted into Virtuoso®’s exclusive portfolio of luxury travel partners, comprised of more than 2,000 preferred suppliers in 100 countries. According to Misti Kerns, President/CEO of Santa Monica Travel & Tourism, inclusion in Virtuoso will open up new sales and marketing opportunities to the network’s 20,000 luxury travel advisors and their highly desirable clientele. Virtuoso agencies average sales of (U.S.) $25-$30 billion annually, making the network the most significant player in luxury travel.
“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor,” said Kerns. “The reputation Virtuoso members and their advisors have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients special amenities, values and experiences that surpass their expectations.”
Santa Monica Travel & Tourism joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other suppliers worldwide. These partners, which specialize in world-class client service and experiences, secure Virtuoso clients superior offerings, rare opportunities and exceptional value. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s largest worldwide gathering. Santa Monica Travel & Tourism’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.
Santa Monica is a charming seaside town with all of the culture, events and urban amenities of a bustling metropolis. The blend of Santa Monica’s natural beauty, award winning dining, incomparable hotel collection and famed shopping options, all on one of California’s most iconic stretches of shoreline, creates a truly unforgettable seaside destination.
For more information about Santa Monica Travel & Tourism, call 310-319-6263, email trade@santamonica.com or visit santamonica.com.
About Santa Monica Travel & Tourism
Santa Monica Travel & Tourism (SMTT) is the official destination marketing organization for Santa Monica, California. SMTT’s mission is to promote Santa Monica as the premiere beach city travel destination. As a sales and service organization, SMTT acts as the marketing representative for local businesses, hotels and the community as a whole. Follow SMTT on Instagram (@SeeSantaMonica), Twitter (@GoSantaMonica) or Facebook (@VisitSantaMonica).
About Virtuoso
Virtuoso® is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,100 travel agency locations with 20,000 travel advisors in 50 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with more than 2,000 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalized annual sales of (U.S.) $25-$30 billion make Virtuoso a powerhouse in the luxury travel industry. For more information, visit virtuoso.com.
